PROFESSIONAL COMPANY VIDEOS DELIVERED ON BUDGET & ON TIME
Need a professional, cinematic company video that tells your story? Our experienced team can make a stunning corporate film that makes you look great.
Whether it's a company overview or brand showreel, our London-based team can create a high production value film that drives business and branding.
Out of the box Storytelling
Product/Service Promo/overview
Social Media Packages
Deploy
Charity Videos
Event Highlight Coverage
Facility Videos
Case Studies video Production
Develop
Training/Explainers
Health&Safety
Conferences and Events Coverage
Support
Visual content consultancy
Strategy and management
Visual Content Creation
So what’s here for you?
VIDEO THAT GIVES YOUR BRAND A CONFIDENT LOOK
Complete brand look
Outshine the competition
Humanize your brand
Maintain eye contact
Cover your bases
Speak your clients language
Start the conversation
Improve SEO
Reach potential customers across platforms
Increase brand exposure to the market
Research says people uses images more that words to decide how they feel about something. That’s where a confident company video production comes in.
We plan, film and edit confident, high production images and edit these together to give you the look and feel that outshines your competitors.
Why Video is Essential?
- Video content is now on the rise, both from the consumer and business perspectives
- Although video marketing requires investment, the benefits far outweigh the costs, as video content is on its way to dominating internet traffic—which means your competitors will also be jumping on this trend, if they aren’t already (you wouldn’t want to be left behind!)
- Videos can give you the following advantages: Living up to customer expectations, driving traffic to your website, influencing customer’s buying journey, reaching mobile users, and increasing ROI
- Invest more in pull marketing or seek out marketing, as bombarding consumers with ads do not work anymore
- For seek out marketing to work, post frequently to build your audience, have a clear idea of your budget, pick the right channel for activation, engage your audience, and never shortchange the video’s quality
- If you’re looking for the best example of seek out marketing, check out John Lewis’ Christmas video advertisements
Identifying Target Audience
- Creating your videos should start with knowing who your target audience is, so you can focus your marketing message on the right demographic.
- It might take a lot of time to do, but knowing your target audience will guide all your future marketing campaigns.
- Start by identifying what similarities your current customers have, evaluating your social media analytics, and interviewing your target market to get a better view of who they are; you can also evaluate your competitors.
- After gathering all the data, create a customer persona to have a better picture of who your audience is.
- Remember that target audiences evolve, so update your market research regularly by encouraging and monitoring feedback, as well as periodical surveys and polls.
Identifying Your Goals
- You need to set aside time to create goals, as this will direct your messaging strategy and the logistics of each video production
- Start by setting SMART (specific, measurable, achievable, relevant, time-bound) goals
- Focus on one problem that your video content can solve
- Categorise videos according to their segment (help, hub, or hero) to identify the right goal for each one
- Set a realistic budget for production by planning carefully, creating a content calendar, and identifying where else you can be cost-effective
- When setting a timeframe, make sure that you leave room for any unforeseeable issues
- Each goal needs to have specific metrics to measure its effectiveness
Brand Identity and character
- Videos are poised to dominate internet traffic, which means you need to get creative with setting yourself apart by establishing your USP
- Start with finding out who your competitors are, so you’ll know how to position your brand better
- Conduct a SWOT analysis with each of your competitors and identify any gaps that you can fill
- Check out their social media to get an idea of market feedback, which videos work, and if there are any negative comments that you can use to your advantage
- When creating your USP, find out what it is that your brand stands for and how you can better improve your target market’s lives
- Also look at which archetype best represents your brand’s character (hero, mentor, everyman, dreamer, caregiver)
The Power of Storytelling
- Nowadays, consumers do not respond to ads that are focused on products; they prefer to see ads that trigger their emotions
- To evoke emotions through your videos, invest in creating a good story
- When using storytelling in video creation, brands can overcome ad fatigue, engage their audience, build relationships with customers, become more memorable than competitors, and increase their reach
- To incorporate storytelling in your films, look at the big picture and present what you can do for your customers instead of focusing on your product features; you should also evoke the right emotion that aligns with your brand values
- Use the right storytelling structure which includes The Hook, The Pitch, and The Personalisation
- When telling stories, rely on the age-old literary technique “show, don’t tell”
- Invest the right amount of time when brainstorming ideas, then pick the style and story that will resonate with your audience
- Be brave and bold – be creative!
How you market video?
- Video marketing can be broken down into five steps: video hosting, video formatting, video SEO, video promotion, and video analytics.
- Host your videos on Facebook and YouTube for maximum reach but also host them on your own website for better conversions.
- Format your videos with your audience’s convenience in mindSEO for video means investing time to identify keywords and optimise the text and metadata according to this keyword strategy.
- Promote your videos by integrating them through your social media, content marketing, and paid advertising campaigns.
- Identify the important video metrics to measure and understand the context of each and what it is you’re ultimately using to ascertain ROI.
- Segmenting content using a system like help, hub, hero provides a clear structure for your video marketing strategy, helping quickly ascertain goals and metrics to measure for each video.
- Help content is educational, showcases expertise, improves search rankings, and builds brand loyalty.
- Hub content is regular, in-depth content targeted at existing customers and drives engagement.
- Hero content is big budget, professionally produced content made for maximum exposure to elevate brand awareness.
Video Format and Approach
- When creating your videos, you need to first come up with a video brief, so that everyone in your production crew will be on the same page
- Animated videos that you can use for your brand can be in the 2D, 3D, and whiteboard formats
- Live action videos, on the other hand, can stick with the traditional process of being in front of the camera or having additional 3D elements thrown into the mix
- If you’re torn between using animated videos and live action videos, it’s best to look at the pros and cons of each, so you can pick a style that would best represent your brand
Shooting a Brand FilmSection
- The process of shooting a brand film is composed of three phases: pre-production, production, and post production.
- Pre-production involves storyboarding, scriptwriting, scouting for locations/sets, securing permits and licences, hiring actors and filming crew, managing props/wardrobe, planning out all graphics that need to be created, and coming up with a realistic timeframe.
- Production phase includes directing the entire video, art direction to make the set/location come alive, managing staff and actors, photography, as well as light and sound.
- Post production phase involves editing all the footage into coherent sequences, adding visual effects, editing background music, adding voice overs, and colour grading.
Not sure?
Every project is different and unique. Due to the nature of business simple video project can hugely vary in terms of approach, goals, aesthetics, timescale and its purpose.
Our videos are designed for your business to suit your business needs and to have largest possible impact.
If you have any questions about visual content production and marketing strategies – do not hesitate to contact us